greenisanunluckycolorforautomobiles

Motive:
The challenge of climate change calls for a new balance between man and nature. In this challenge cities play an important role.

Cities account for three-fourths of greenhouse gas emissions the world over and buildings are responsible for 40 % of emissions. Improving these could reduce global carbon emissions by 10%. The average building in the United States uses about one third more energy than its counterpart in Europe.
The job of containing climate changing human actions - from individual to industrial - cannot occur in a vacuum. It is an all encompassing task for all aspects of society and has to become a new building ethic.